Mori Shu

This product combines the concept of passport and traveler note, and it has been a big success in retailer marketing. This portable pocket notebook serves as a companion with every journey and records all the memorable moments. 

I conceptualized this idea from my personal traveling experiences. I always enjoy recording my new ideas and emotional thoughts on all my trips; however, it is inconvenient to carry a heavy notebook. The most popular product of Mori Shu was born from this inspiration.  

As an entrepreneur with a creative art background, I enjoy solving design problems to produce aesthetically pleasing products. Improving people’s experiences through design has always been my core desire and I would like to continue this in my career.

This product combines a passcase with a mobile phone stand. It was a collaboration project with Mywish Co., Ltd. Combined with the efforts of Mori Shu, this card carrying case and cell phone stand was designed and patented in Taiwan.

In addition to the usefulness of this product, it is also decorated with the beautiful character designs of Mori Shu. The multi-function products are aways the better ideas. Having Mori Shu's illustration on it makes it even more desirable.

(sold out / wholesale is not accepted)

Masking tape is a type of pressure-sensitive tape. It is made of a thin and easy-to-tear paper with an easily released pressure-sensitive adhesive.

Masking tape is commonly used in painting; however, it has different functions in Asia. More and more people use it for DIY, wrapping and decoration, some are even collecting it just for fun. People are seeking out the unique and beautiful designs on masking tape.

The problem is: how can I design a small and continuous pattern in a narrow, tiny and limited area?  The crepe paper I was going to use is not a smooth material, which was another challenge as well. Properly increasing the contrast between the character's shape and color was an area that I was continuously improving and refining.  As a result, I produced 6 series at the same time and completely sold out within 9 months. 

Offering high quality products for customers and 100% manufacturing in Taiwan are our top objectives. Therefore, finding a suitable manufacturer and negotiate a sustainable price is nearly impossible sometimes. Finding a balance between ideal design and manufacturing constraints is the key factor for this product.  

The Mori Shu Neoprene bag was produced by cooperating with a traditional fabric company in Taiwan. The cost was triple that of using a Chinese factory. Furthermore, the bag by itself was not very popular. However, by applying the visually pleasing designs and images of Mori Shu, the bags have become a huge success and could demand for a much higher price. They come in many different sizes, each with unique, visually pleasing designs that can be used to protect your valuables such as smartphones, tablets, passport, etc.

Made by high-density flexible, shockproof, washable, and anti-scratch neoprene. They are easy to carry, secure, and durable. Printing in thermal Dye sublimation to keep its true color and saturation. 

Since the invention of the computer, fewer and fewer people use traditional paper notebooks. However, I was continuously observing customers’ habits and using the relevant consumer insights to remodel my products. I learned that a good product must have a meaningful function in order to trigger pleasant memories to enrich the human experience.  

The Mori Shu ticket stub diary creates six categories for recording the happy moments in our lives. All the traveling flight tickets, concert stubs, and movie tickets can be collected in this notebook. Not only can it store all your tickets, but it can also be use to keep notes of your most treasurable memories.

Design requires complex knowledge and an iterative manufacturing process. I believe that an excellent collaboration can be inspired when applying co-branding and co-creation to character licensing.

I am extremely happy to have had this opportunity to cooperate with Dimanche. Dimanche is a famous stationary brand in Taiwan, which produces a variety of high-quality notebooks. Offering fascinating products for customers and 100% manufacturing in Taiwan are our main objectives. 

I appreciated the various perspectives that each member brought to the team, leading to the ultimate outcome of successful collaboration for a common goal. Additionally, good brand collaboration creates more powerful commodities and positively influences consumers to be more attracted to that brand.

(sold out / wholesale is not accepted)

Offering high quality products for customers and 100% manufacturing in Taiwan are our insists. Therefore, finding a suitable manufacture and negotiate a sustainable price is like a mission of impossible sometime. Finding a balance between ideal design and manufacturing constraints is the key factor for this product. 

The Mori Shu Neoprene bag was produced by cooperating with a traditional fabric company in Taiwan. The cost was triple that of using a Chinese factory. Furthermore, the bag by itself was not very popular. However, by applying the visually pleasing designs and images of Mori Shu, the bags have become a huge success and could demand for a much higher price. They come in many different sizes, each with unique, visually pleasing designs that can be used to protect your valuables such as smartphones, tablets, passport, etc.

Made by high-density flexible, shockproof, washable, and anti-scratch neoprene. They are easy to carry, secure, and durable. Printing in thermal Dye sublimation to keep its true color and saturation. 

Unlike working with the other retailer system, running the Mori Shu Flagship shop helps us to directly get the customer insights. Operating a shop is an intricate challenge and it calls for careful planning in multiple disciplines. However, directly observing the demands from customers, developing the product’s user experiences and generating marketing strategies are all integral parts of Mori Shu.

We created more than a hundred different card designs in a variety of sizes and sell them all in our store. Most of the cards are limited edition and exclusively selling in store only. 

Typically, we issue a new series with a postcard first. Once we got feedback form our loyal customers, we will consider mass producing the most popular patterns into other items. So, the next time you visit our store, don't forget to leave your feedback to our sales staff. Your support and trust is our motivation. 

Mori shu's alphabet mugs are designed as a sharing gift. Life is most delightful when we share with others. The happiest moments in life are when we spend time gathering with friends and family and having a cup of coffee or tea together.

People can feel Mochi Rabbits are happily dancing around the cup. Each alphabet starts a short sentence or phrase with a positive message:  "G" stands for "get up and go" "J" stands for "jazz it up", "K" stands for "keep your chin up", and Y stands for "yes we can". People can feel energized by using this cup. Moreover, not only can it send positive messages, a lot of people also choose their initial for their personal use- cheering themselves up everyday. 

In addition, we provide customized designs with a minimum order.  This is a cute and delightful gift for family, friends and yourself. 

Mori shu's pins are popular among students, not because of the color vibrant design but also the affordable price. They can easily customize and accessorize backpacks, and hats by putting on those pins. There’s no such thing as having “too many pins.” So why not add a few of Mori shu's pin into your collection!

We have designed and produced more than one hundred patterns in a variety of pin sizes and sell them all in our store. Most of the pins are limited edition and exclusively selling in store only. 

In fact, even a small object like pin takes careful design and technique. Making sure your stroke isn’t too thin, having a vivid contrast, avoiding the small text and details are the know-how of designing a beautiful pin. 

A collection of Mori shu's wrapping paper and bags are perfect for celebrating any occasion. They are unique, beautiful and really useful. 

When I  designed the wrapping paper series, I discovered that wrapping paper was first created in ancient China. Today, it has become a popular decoration in the western culture as well. Gifts are often wrapped in wrapping paper and accompanied by a gift note which may accentuate the occasion.

Seamless patterns play a crucial role in this guidebook because of the cost-effectiveness of the production process can be easily applied to many industries. Nevertheless, the creation of the seamless pattern was never an easy task, which required precision and diligence. Most of Mori shu's illustration are known by the intricate design and complicated strokes. Placing all the design elements into a balanced composition is the focus area in this series. 

Who doesn't like the fluffy, adorable and lovable Mochi Rabbit. Mochi Rabbits have jumped from 2D cardboard shapes to a real 3D plush doll. They carry a cute red heart in their chest. The heart shape (♥) is an ideograph used to express affection and love, delivering huge meanings at all angles.

We were lucky to find the perfect manufacturing partner, however, the whole process was not smooth at all. This was my first time producing a plush toy. Refining the prototype with numerous experiments is a costly process and at times frustrating, but we never give up. Not only did we have to carefully change the shape bit by bit every time, but we also needed to consider the fabric so that they were comfortable and soft to hug tightly.

Another challenge was the warehouse space. Without a big retailer, investing in producing a large quantity was definitely a gamble, but we took the risk and were successful in the end. The release of Mochi Rabitt Plush was one of our proudest achievements, as it soon became one of our best selling products.